Benigmas

This is my first post on Benigmas — a space I’m building to document what it actually looks like to learn AI and digital marketing tools, experiment with them, and adapt to a tech market that seems to reinvent itself every few months.

This isn’t just another AI blog. It’s a documented journey starting from zero. I’m building everything myself: the brand, the visual identity, the website, the content, and the digital presence. No shortcuts, no pre-made templates (well… almost). The goal? To grow alongside the technology and share what actually works, what doesn’t, and how it feels to keep up in 2026.

The Plan: Building Benigmas from the Ground Up

Here’s the roadmap I’ve set for myself:

• Create a full brand identity (logo + brand guidelines)
• Design and develop the website with a custom theme
• Set up professional social channels (starting with this blog and Instagram)
• Expand later to Twitter (X) and LinkedIn

I’ve already made good progress in the last couple of weeks. I used Figma’s AI features to generate the initial website layout and Google’s Stitch to help create the logo you see at the top of this post.

Then I jumped into Canva for quick photo editing and combined it with Claude to design and write my very first Instagram post. That single post taught me a lot — especially about how powerful “AI Search” features have become.

The AI Search Landscape

For that initial Instagram post, I decided to research the current state of the most popular AI platforms as of April 2026 — specifically their estimated monthly active users.

I tested the leading AI research tools with the exact same prompt and asked each to compile the data into a clean table. The tools I used were:

• ChatGPT
• Google AI Mode (Gemini)
• Claude
• Perplexity
• Brave
• Grok

What amazed me most was the speed. What would have taken hours of manual searching, cross-referencing, and verification in the past was done in under one hour. Each tool returned slightly different numbers, but they were close enough that I could confidently calculate an average.

Using AI to Research AI

From my rough analysis:

• ChatGPT is leading the market with over 900 million monthly users
• Gemini (Google) follows with around 750 million users
• Behind them, the race tightens:
  • Perplexity
  • Copilot
  • Grok
  • Claude

It’s a real race, and the gap at the top is narrower than the headlines suggest.

What’s Next: Going Deep on Claude Pro

For the next stretch of this journey, I’m diving into Claude Pro to understand what all the fuss is about. It has a growing set of features I want to actually use, not just read about:

• Artifacts
• Projects
• Cowork
• Skills

My first real project with it: turning the WordPress template I designed in Figma into working code. I’ll document the whole process — what works, what breaks, what surprises me — here on the blog and on Instagram.

Why Benigmas Exists

There’s a lot of noise about AI right now. My goal isn’t to add to it, but to show the actual path of someone learning these tools in real time — including the dead ends. If you’re somewhere on a similar path, I hope this is useful.

More soon.